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Marketing Specialist Job

Date: Mar 1, 2019

Location: King of Prussia, PA, US

Company: Arkema

Req Id 30522 - Posted 03/01/2019 - Marketing / Business - King of Prussia. Pennsylvania. US


 

Situation in organization:

This position reports to the Global Business Development Manager- Polymers, and has a dotted line reporting structure to the Global BD Managers Agro, Oil and Gas, Polymers (AP).

This position interacts with the commercial and technical organization including, Global Business Directors, Market Managers, Business Development Managers, Sales Directors and R&D.

 

Job dimensions:

Under the guidance of the Business Development Manager and in conjunction with the business team, develops and executes marketing and business development initiatives and external communication plans to drive new growth opportunities.

Successfully designs, implements, and drives the digital transformation of Arkema’s Thiochemicals BU to utilize advanced marketing techniques, which enhance and grow the customer experience.

Key Activities and responsibilities:

Strategic Marketing (65%):

  • Support global NBD team and businesses to conduct market research for existing and new markets.
  • Market Studies - Research, Analyze and Evaluate specific markets, segments and/or application (macro and micro trends, value chain, size, opportunities and threads, unmet needs, etc.)   to support:
    • The strategic plans and the decision making process
    • The opportunity pipeline assessment
    • The development of marketing/ business cases for ASAP/AGATE gate project

Market intelligence:

  • Give support for the internal communication of the information
  • Select and evaluate the different tools.
  • Create a business intelligence flow and centralized database of the information, focused on selected markets, customers, competitors and regulation.
  • Liaison between business and sales team to update annual and long term projected sales volumes
  • Liaison between business, finance, R&D, and IS&T to ensure reporting accuracy and integrity of segmentation structures
  • Assist Sales and Marketing teams with specific Voice of the Customer (VOC) initiatives.

     

    Digital Support & Internal Communication (35%):

    Web site:

  • Provide support for updating the existing Thiochemicals website; in line with the MARCOMM strategy to become more market and applications focused.
  • Provide support for continuous development of new web content to focus on division’s NBD strategy to develop new markets and products.
  • Coordinates with Arkema Digital Traffic Manager and Sales & Marketing Assistant to analyze and improve website traffic analytics (e.g. unique page views, avg. time on page, entrances, bounce rate, etc).
  • Provides support for coordination of design of the continuous upgrade & modernization (ergonomy, functional tools & editorial contents) of web platform, in collaboration with the local business leaders and according to the Global Marcomm plan
  • Supports the development and production of BD driven marketing content and communication materials (posters, brochures, customer presentations per market…) 

 

Context and environment

  • Ability to travel 10-15% or as required
  • Good interpersonal and communication skills to collaborate with both internal (market, product and technical managers locally, global NBD leader and external resources (agencies; graphic designers) to produce and implement the MarComm strategies
  • Understands the Arkema Group’s culture, values and way of working
  • Supports the site HES policy and complies with all regulatory and internal requirements
  • Participates in HES activities provided by site management and Arkema Inc. (e.g., Behavioral Base Safety, SafeStart, etc.)
  • Supports and promotes the reporting of all health, safety, environmental, near-miss, accident or injury incidents

 

Required Education/Qualifications /Work experience:

  • Degree in related technical field: chemistry, engineering or Business field: communications and/or marketing
  • Minimum 3 years’ experience working within the chemical industry; 5-7 years preferred
  • Knowledge of marketing, sales, and business processes
  • Experience completing market assessments/ competitive landscapes preferred 

Demonstrated Competencies:

  • Exceptional written and verbal communication skills;
  • Ability to communicate across the global organization in order to create alignment
  • Solid business acumen and problem solving skills
  • Strong computer skills and ability to learn new digital automation tools
  • Process driven: demonstrated project management, organizational, and leadership skills
  • Ability to effectively prioritize and manage time across multiple projects
  • Ability to develop strong relationships and work with technical individuals to build content and communication

A designer of materials and innovative solutions, Arkema shapes materials and creates new uses that accelerate customer performance. Our balanced business portfolio spans High Performance Materials, Industrial Specialties and Coating Solutions. Our globally recognized brands are ranked among the leaders in the markets we serve. Reporting annual sales of €8.3 billion in 2017, we employ around 20,000 people worldwide and operate in some 55 countries. We are committed to active engagement with all our stakeholders. Our research centers in North America, France and Asia concentrate on advances in bio-based products, new energies, water management, electronic solutions, lightweight materials and design, home efficiency and insulation. 

Arkema Inc.  provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence.


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